Why Do I Need SEO For My Website?

SEO affects every website online and if you own an online business, you need SEO for your website.

SEO is short for ‘search engine optimization’. A website’s SEO helps to determine just how well it will rank on Google and the other search engines. Put simply, how high up on the results page the link to your website will show for a specific search term.

Does SEO Really Matter For Your Website?

The reason why SEO is important for your website is that good SEO results into more traffic, which can convert into more sales, more email list subscribers, more ads clicked, etc.

SEO has a greater significance for smaller websites as they probably don’t have as much of a budget to pay for advertising. Traffic from search engines is completely free.

Two Types Of SEO

There are two main sub-divisions or areas of SEO. These are on-page SEO and off-page SEO. Both help to make it rank better on search engines. But besides that, they are fairly different. You’ll need a mixture of both on-page and off-page SEO to make your website rank well.

What Is On-Page SEO?

On-page SEO relates to the steps you take on your website to optimize it for SEO. This includes:

Content: All the content material that you publish on your website that includes the keywords that people will use to search for that content will strengthen your on-page SEO. The keywords indicate to the search engines what your content is about, which will then boost your position in the rankings.
URLs: When you include a keyword in your URL, it optimizes your website’s on-page SEO.
Images: Images on your website have things called alt-text, which is not visible to your website viewers. You can include keywords in the alt-text that will be picked up by the search engines.
Site optimization: Your website hosting and design makes a difference to your SEO. Ensure your website is mobile friendly and has a fast loading speed.
Off-Page SEO
This involves a range of steps that can enhance your website’s ranking without changing anything on the site itself. It is often called link building and is a method of building links from other websites back to your website.

Backlinks are a sign of the value of the content on your website. The key aspect is to get links back from quantity websites. Also sharing links to your website from social media will boost your site’s search engine ranking because social media links are viewed as backlinks by the search engines.

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A Brief Guide To SEO Marketing

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it.

But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month.

Wrong.

Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.

Find Long-Tail Keywords. These are words that are more specific to what you’re selling and it’s usually a phrase of 3 or 4 words. For instance, if you’re trying to sell a sofa, there’ll be a lot of competition for that word. So instead you could use a more exact phrase like “Queen Ann Antique Sofa.” While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.

Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using. It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.

To help you find keywords you can use Google’s free Keyword Planner which you can find by going to Google’s homepage and clicking on “Advertising.” That will take you to opening an AdWords account so that you can use their keyword software.

And although you won’t get many visitors to your site by using long-tail keywords, isn’t it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?

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Get to the Top of the Search Results With SEM

How to Create a Powerful SEM eCommerce Strategy

It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM?

First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine.

For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including:

• online supplement store canada

• protein shakes for athletes

• women’s probiotics canada

• beetroot extract

As you build trust with Google by providing users with high quality, original content, you will hopefully start to naturally rank higher for the keywords you’ve chosen.

Google uses an algorithm to determine which website or page can best answer a user’s query (there are other factors too, including how fast your site is and how long people stay on a page vs. bouncing away after a few seconds).

If you do SEO right, you’ll be rewarded with non-paid or organic traffic, which means people are typing your keywords into the search engine and seeing your website or webpage in the results.

Great! However, SEO takes time.

And, if you’re targeting high-traffic, high-competition keywords, you may never get to the coveted #1 spot in Google.

That’s where eCommerce SEM comes in.

What is SEM?

SEM stands for search engine marketing, also known paid search. The most commonly used paid search tool is Google Ads, so I’m going to focus on that.

By using SEM for your online store, you’re fast-tracking your way to the top of the search results.

The process of using paid search ads (also called PPC, which stands for pay-per-click) as part of your SEM eCommerce strategy includes:

• Targeting geographic areas

• Creating ad campaigns that target that group

• Writing relevant ad copy that will entice and compel your target audience to click on the ad

• Monitoring continually for clicks, impressions and conversions

You’ll be able to see what the keywords you want to target will cost per click (CPC) in Google Ads.

The cost of your eCommerce SEM depends on how popular a keyword is, and which position you’d like your ad to appear in in the paid results.

For example, targeting a keyword such as “women’s red high heels” for your eCommerce shoe store is going to cost you less than “women’s shoes.”

When using SEM for your online store, you can set a budget per day, per campaign and per keyword so you don’t end up with any surprises!

Google Ads lets you target whatever audience you’d like, from time zone to language preference.

You can have your ad appear at certain times, choose keywords you don’t want your ad showing for, adjust bids for each keyword and more.

The success of your SEM online store strategy depends on a number of factors, not just how much you’re willing to pay for each click.

Like I mentioned above, crafting compelling ad copy that entices visitors to click on your ad and monitoring results is a big part of the process.

If you don’t have valuable content or a clear call to action on your website when a visitor lands, you’re not going to get very far.

Moreover, if you’re not constantly tweaking campaigns and analyzing data, you’re wasting your eCommerce SEM budget on unqualified clicks.

Your online store SEM package will be specifically tailored for your product or service to give you the best results possible. Learn more about what we offer.

Are you a service-based business? Read my blog on SEO Vs SEM: Which Should Service-Based Businesses Focus on?

It’s Not a Battle Between SEO & SEM

Search engine marketing isn’t an either/or game. SEO is still important when you’re focusing on an SEM eCommerce strategy, and vice versa.

An effective SEO/SEM campaign will mean lower costs and higher visibility in Google. If you don’t spend time on SEO and your site takes forever to load, you’re going to waste money on e-commerce SEM.

People are going to click on your ad but not stick around waiting for a website to slowly load. If people are clicking on your ad and quickly leaving your site, Google will lower your Quality Score and raise your CPC.

SEO is a long-term strategy that can help you increase leads and sales. Using SEM can help you get results fast, but remember you’re paying for that traffic. If you can appear in more searches organically, you can reduce your SEM efforts or focus on new paid keywords to boost other areas of your business.

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Car Title Loans in Los Angeles

There are usually difficult days when you would be down financially and need quick cash to bail yourself out. In many cases, having poor credit makes the condition worse as you cannot turn to your banks for assistance. In such hopeless circumstances, one of the best options you explore is getting auto title loans.

How do Car Title Loans in Los Angeles work?
Foremost, you should understand that car title loans in Los Angeles offer you an opportunity to obtain financial assistance without the need for you to give out any of your properties. Notably, when you are getting a loan from most financial institutions, you are often required to use any of your valuable properties as collateral which will be surrendered to the institution. However, car title loans in Los Angeles are different because you will only have to use your vehicle as collateral without having to surrender it.

Before the lender will accept to give you the loan, there are a few steps to be taken to protect the interest of both the lender and the borrower. The lender will first confirm whether you are the owner of the car or not and also find out if you have made full payment for the car. If you are not the owner of the car or you are yet to complete the car payment, you will be denied a loan.

Once you have been confirmed as the legitimate owner of the car, your car will be valued to determine the amount of money that can be loaned to you. Furthermore, your ability to pay the loan back in installment monthly will be also ascertained. You will also be required to submit proof of insurance and a photo ID during application for the loan.

Afterward, the lender will be added as the lien holder on the car title and this will remain so until the loan has been paid off completely. The loan can be thousands of dollars that can be repaid over a period of 12 to 36 months. Once you have paid off the loan, a new car title will be issued by the Department of Motor Vehicles (DMV) without the lender’s name.

Benefits of Car Title Loans
The most prominent benefit of obtaining pink slip loans in Los Angeles is that the lender will not take your car away from you. The vehicle will still be in your possession and can be used whenever you want.

Also, obtaining auto equity loans in Los Angeles does not involve rigorous or time-taking processes. Therefore, your car title loans can be approved in just a few days after application.

What to do when applying for a car title loan
When applying for an auto title loan in Los Angeles, you should take your time to understand the terms of the loan. Credible lenders should be able to provide you written terms for proper review. Some of the things you need to pay attention to when reviewing the terms include finance charge, interest rate, lien fees, late fees, length of the loan, loan origination fees, and processing fees.

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How To Pay Off Your Mortgage In 5 Years

My wife and I were “home buyers” for at least 7 years on our current residence. Notice that I said home “buyers,” and not home “owners.” There is a common misconception that when you take out a mortgage, you are immediately a home “owner”

Assuming that you have a 30 year mortgage, the reality is that you are simply in the process of buying the home over a 30 year period. The bank, is the true owner of the property. If you don’t believe me, try missing a few mortgage payments, and see what happens.

3 months ago, we paid off our 30 year mortgage (in 7 years, or 23 years early). Now we are true home “owners.” In this article, I’m going to show you step by step how we were able to accomplish this. Using our existing income, and without incurring any additional debt.

Equity

Let’s talk about “Equity.” Equity, or appreciation, is the difference between what your home is worth and what you owe to the bank. So if you owe $100,000 and your house is worth $300,000, then you have $200,000 of Equity in your home.

We had roughly $250,000 of Equity on our house. We owed the bank $115,000 and our house was worth $367,000.

This $250,000 is dormant. Meaning, it looks good, but it wasn’t doing anything for us.

Home-Equity Line of Credit (HELOC)

So the first thing that we did was we ‘tapped’ into this equity. We went to the bank and took out an Home Equity Line of Credit for $50,000.

What is an equity line of credit? Also called a HELOC, an home equity line of credit is a liquid line that you are able to draw funds from at any time for any purpose. It’s like a gigantic credit card.

Although the HELOC had a limit for $50,000, the amount that we owed on it was $0 at the time that we took it out. This is because, similar to a credit card, you don’t owe anything until you actually use it.

Use HELOC to Pay Down Mortgage

Immediately after we got the HELOC, we withdrew $20,000 and applied it to our Mortgage (additional principal payment).

So at this point, we have $20,000 due on the HELOC, but our mortgage has been paid down by $20,000 (from $115,000 to $95,000).

Use HELOC as “new” Checking Account

Before I go on, let me mention that after we used the $20,000 to pay down our mortgage, we still had the same $115,000 of debt ($20,000 on HELOC and $95,000 on Mortgage).

So to payoff the HELOC, we just used it as our new checking account. When we got paid, we took 100% of our paychecks and applied it to the HELOC.

Now you may be wondering, “with all of our money going to the HELOC, how did we pay our bills?” Remember the HELOC is a “liquid” line. So at the end of each month, we made 1 withdrawal from the HELOC to pay our bills (including our mortgage).

100% of Cash Flow

For us, our monthly paychecks totaled roughly $6,000. Our bills, including our mortgage, and all of our living expenses (gas, groceries, etc.) totaled approximately $3,500. So by applying 100% of our monthly checks to the HELOC, and then using the HELOC to pay our bills, we were able to use 100% of our monthly cash flow to pay the $20,000 HELOC off.

So with and estimated $2,500 of cash flow ($6,000 minus $3,500) the $20,000 was paid off in 8 months.

Repeat The Process

We repeated this process until the remaining $95,000 was paid off (approximately 2 years).

What Do You Need?

1. Cash Flow – You must have positive cash flow in your household budget

2. Credit Score – A decent credit score (650 or above)

3. Equity – Positive equity in your home.

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Get Started In Investing With No Money

There is literally money everywhere. When it comes to investing, sometimes we don’t know where to start. There are plenty of investments to choose from, however, choosing the best one is not easy. And what do you do if you feel like you have little to no money to start with?

First, let’s talk about the different apps available to get started! Did you know you can get started with as little as no money? I downloaded this app, and it gave me $7 in free stocks. I chose Tesla, so, I started out with $7 in Tesla. Then, I shared that app with friends like you, and in less than a week, I have $183.87 in Apple, Tesla, Amazon, Beyond Meat, Peloton, and a bunch more! I LOVE IT! And I didn’t put any money down.

There’s another app that I earn rewards back in stocks just by using it to pay my bills. There are really so many options with investing! Even apps you can mine bitcoin with, all for free! I’ll share them with you at the bottom of this article.

So, let’s talk about the importance of COMPOUNDING interest!

A very good place to start is with compounding returns. These are your earnings after you have invested and then withdrawals after you are old or retired and no longer dependent on the market. With compounding, you are able to build your nest egg incrementally.

There could be several reasons why you want to make compounding returns. The primary reason is that this investment technique enables one to build the nest egg incrementally. This means that instead of taking the whole amount from the market at retirement, you can make 10% returns over time to make your nest egg. This will provide you with more money when you need it most, and will enable you to live off of it. That’s really the idea behind compounding. You would be able to live off of your nest egg when you do no longer need the money for yourself but you will be able to keep building your nest egg.

One other important reason to focus on compounding is that you will get a greater percentage of your money at initial deposit. It is important to start with a substantial sum of money to start with. Once you have made good returns, you can build on it and keep adding as your nest egg grows, and also you won’t lose your nest egg if you are not a diligent depositor.

It is a shame that many people do not get started right when they do not know what they are doing. This happens when people are not able to take a big step forward when they are just starting. They tend to get sidetracked and do not continue to invest in the right direction. By starting small, you will be able to build up your knowledge. This will help in taking the big leaps forward.

There are ways to make compounded returns. One of them is by buying the call options. These are the right that you are able to sell at a given price. You will get an immediate return on your initial deposit. You can also compound your returns over time by doing this method.

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The Basics of Saving Money

Saving money can be fairly simple if you have enough knowledge of its basics. Because spending money relies entirely on our ability to manage it, it is essential to maintain strength of will and create good money-saving habits.

Whether you are trying to save for the down payment on your first house or saving for your child’s college tuition, you can reach your goals by following our best frugal living tips.

We are providing these frugal living tips for people on a tight budget to show you ways to save money on everyday expenses which can add up to big savings over time.

Frugal living is really being purposeful with your money and not wasting it on things that don’t matter. Being frugal doesn’t mean that you are being cheap.

Following a frugal lifestyle means that you take time to research and find the best price on the item that you need to buy.

Self-Control: Saving money is all about controlling your impulses to spend less than what you earn. Impulse buying is one of the main sources of financial failure, along with credit card debt and supporting a bad habit.

Exercise your self-control regularly to develop money-saving behavior that you can carry throughout the years. Creating good financial management habits is essential to your future financial success, and to the building of your savings.

Patience: Patience is the opposite of impulsiveness. This virtue will not only save you money, it will help you make better decisions and evaluate your investments more thoroughly. When it comes to buying anything (except maybe stocks), patience is key.

If there is something that you want to buy, put it in your 30-day list and don’t buy it until 30 days have elapsed. With this method, many impulse buys are prevented, and you reduce the amount of expenses you have. This increases the amount of money you are able to save.

Spending Less than You Earn: In order to save any money at all, it is vital that you always spend less than what you earn. Follow this one rule and you are on the road to saving money – it’s that easy. Even if you are not saving very much at the beginning, establishing good money-saving habits is a great place to start.

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Writing Great Articles For SEO Purposes

Nobody wants to go to a website that they feel cannot offer them anything. Article writing has become a great way to attract users to websites, but not everyone is successful at that. Try the tips here if you want to write great articles that will help you get people’s attention.

One thing you need to do when you write articles is use titles that are sure to grab the reader’s attention. Many times people come across articles and they choose not to read them based on the title alone. You have to do your best to find a title that will grab their attention while letting them know what they can expect to get from reading further.

Using keywords is very important when it comes to SEO. Keep this in mind when you are writing articles. While you should not put so many keywords that your writing makes no sense, you should use enough keywords that it catches the attention of search engine spiders. It is also a good idea to use keywords within the article’s title. Make sure to write content that will get the search engine’s attention as well as that of your target audience.

Graphics are not just for general website content. Using them in correlation with an article is a good idea. Since you are doing everything you can to attract attention, using great graphics should be right up your alley. Do not use any graphics that look good but do not have anything to do with the article you have written. This will make what you have written look like spam.

Never try to write an article like you are a pro and you know everything under the sun. You are writing articles to appeal to a large audience and everyone is not at the same skill level. You cannot expect anyone to dole out money for what you are selling if you have not made it perfectly clear to them what that is. Trying to fast talk people is a sure way to make them lose interest.

When you write articles, tell the user just enough information to get them interested in what you have to offer. Do not write articles that are so long people will lose interest in the middle, but make them long enough that people will see that you are serious about what you are saying. If the article is particularly long, make sure that users can turn page instead of having all of that content on one page. Many people are turned off when they have to scroll much too long in order to finish what they are reading.

Now that you are armed with tips that can help you write better articles, it is time for you to get out there and try them out. Don’t be discouraged if it takes a while to get the attention you want since practice will make you better in no time.

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SEO and How It Can Help You

Have a website but no idea what to do with it? Have you ever heard of SEO? If you haven’t, you should look into it! SEO (Search Engine Optimization) is the number ONE factor companies should focus on for their website.

What is SEO?

SEO is how you are ranked on Google or how well your website is being found online. This is very important for people with websites, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is how people are finding you. Investing money in your companies website will help you in the long run.

Where do I get started?

If you have a WordPress website, SEO is super easy to put in place for your website! There is a plugin you can download called, Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast, go to every page on the backend of you website and choose a keyword for that page.

Keywords

Keywords can make or break your page. Using Google Analytics, you can find the keywords that will help your page rank well on Google. Spend some time researching your keywords and choose wisely. When using Google Analytics you will find a couple of different numbers. Don’t stress! The main thing you need to focus on is the competition of your keyword. When you choose a keyword, Google Analytics will tell you how high the competition for that keywords is. Be careful. If you are not a huge corporation and you choose a high competition keyword, you most likely will not rank. Type in your keyword and find a similar keyword that has a “low” competition level.

Another point, do not use your keyword on more than one page. If you choose a keyword for one page, make sure to research a similar keyword, but not exact. Choosing the same keyword for more than one page can cause your pages to fight for the top spot. Your pages will work against each other to rank, causing them to most likely not rank at all.

If you need to use the same keyword, make one page a “capstone” article page. This will separate the most important page to the page that has the same keyword. But only use this if you NEED to.

SEO Ranking and SEM Rush

Once you have your keywords, you need to track how they are doing. My favorite website to use for this is SEM Rush.

SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your hard work. The best thing to do is run a report once a week. This will help you keep track of how your keywords are doing. SEM Rush will also run other reports for you also. It can tell you if you have any broken backlinks or need to create some alt texts for your pictures. All these factors can help with your SEO rankings.

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What Is SEO or Content Marketing?

Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.

Tips on writing good SEO content

Like in everything else there are rules as to how you can or cannot write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.

- Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

- Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

- Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

- Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

- Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.

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